Event Agenda 2024 – MarketEdge

Event Agenda 2024

Event Agenda

Wednesday, February 7th

1:00pm - 5:00pm | Event Registration
Pick up your badge and swag bag then get ready for your excursion! (If you arrive after 5pm, call/text Candice @ 408-569-5828)

2:00pm - 4:00pm | Excursions: Dolphin Watch Cruise, Tiki Bar Cocktails, or Scoot Coupe Ride
See info sheet for details.

6:00pm - 8:00pm | Kickoff Welcome Party Hosted By DirectMail2.0
Mix and mingle with attendees over food, drinks and fun, featuring DeWayne Hill, America's Funniest Corporate Comedian Magician! (Located on the Poolside Lawn of the Opal Sands Resort.)

Thursday, February 8th

7:30am - 8:30am | Breakfast

8:30am - 8:45am | Day 1 Kickoff | MAIN STAGE
Brad Kugler & Morgan DiGiorgio

8:45am - 8:55am | Silver Sponsor Highlight | MAIN STAGE
Pitney Bowes

8:55am - 9:40am | DM2.0 Introduction & Overview | MAIN STAGE
Morgan DiGiorgio, SVP Sales & Marketing of DirectMail2.0 

9:40am - 10:15am | DM2.0 Case Study Panel | MAIN STAGE
Moderator Morgan DiGiorgio with Steve Harold, Vice President Business Development, Suttle-Straus, and Brian Walsh, President, Allegra Marketing Print & Mail Palatine

10:15am - 10:30am | Coffee/Refreshments

10:30am - 11:20am | Keynote Speaker | MAIN STAGE
Summer Hahnlen, Marketing Strategist, Direct Marketing Expert at Lob, plus Tyler Dornenburg, Senior Director, Strategic Business Development, Lob

11:20am - 12:15pm | How Winning Brands Leverage Direct Mail to Fuel Omnichannel Strategies | MAIN STAGE
Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia

12:15pm - 1:15pm | Lunch

1:15pm - 2:00pm | Sales Track | MAIN STAGE
How to Sell DirectMail2.0: Morgan DiGiorgio & Alex Saunders

1:15pm - 2:00pm | Marketing Track | BREAKOUT STAGE
How to Effectively Launch DirectMail2.0: Andy Baechel & Terry Richardson

2:00pm - 3:00pm | Panel Q&A: 5 Partners Share Success Stories | MAIN STAGE
Moderator Morgan DiGiorgio with Phil Vedda at Vedda Printing, John Puterbaugh at Quad, Lewis Griffin at Highnote (a subsidiary of Marek Group), John Cassidy at Duplicates, and Alex Fechner at Advertisers Printing.

3:00pm - 3:15pm | Break

3:15pm - 4:00pm | Sales Track | MAIN STAGE
Overcoming DM2.0 Objections with Morgan DiGiorgio, Andy Baechel & Terry Richardson

3:15pm - 4:00pm | Marketing Track | BREAKOUT STAGE
Do's and Don'ts of DM2.0 Campaigns with Alex Saunders & Jason Weber

4:00pm - 4:45pm | Sponsor Passport Tour

5:30pm - 8:30pm | Calypso Queen Boat Party with tropical buffet, drinks, DJ, dancing! 

Friday, February 9th

7:30am - 8:45am | Breakfast

8:45am - 9:00am | Day 2 Kickoff | MAIN STAGE
Brad Kugler & Morgan DiGiorgio

9:00am - 10:00am | Keynote Speaker | MAIN STAGE
Steven Monteith, Chief Customer and Marketing Officer and Executive Vice President at USPS

10:00am - 10:15am | Coffee/Refreshments

10:15am - 11:00am | New DM2.0 Feature: AdMobile Direct | MAIN STAGE
Louis Lombardi, CEO of The Wallet Group

11:00am - 12:00pm | AI Strategies to Supercharge Your Marketing | MAIN STAGE
John Munsell, CEO of Bizzuka Inc.

12:00pm - 1:00pm | Lunch

1:00pm - 2:00pm | Reality Check: Print Industry Recruitment & Retention | MAIN STAGE
Deborah Corn, Intergalactic Ambassador to the Printerverse, Print Media Centr

2:00pm - 3:00pm | Unveiling the Truth: Navigating Sustainability in Print and Paper | MAIN STAGE
Jules VanSant, Executive Director, Two Sides North America

3:00pm - 4:00pm | DirectMail2.0 into 2024 & Beyond | MAIN STAGE
Brad Kugler & Morgan DiGiorgio

If you have any questions throughout the conference, call/text Candice @ 408-569-5828.

Want To Become A Sponsor?

Get In Touch