Wednesday, November 13th
Event Registration
Main event registration
Excursions (Dolphin Watch, Poolside Hang or Segway Tour)
Welcome Cocktail Party @ SMS Direct
Located at – 11577 US Hwy 19 N. Clearwater, FL 33764
*transportation provided by Jolley Trolley
Thursday, November 14th
Breakfast - Dunes III
MarketEdge 2019 Kickoff
Host: Brad Kugler
Keynote - The "Client Success Optimizer"
Applying the new rules of salesmanship in a saturated, over-competitive market.
Host: Patrick Valtin
Coffee/Refreshments
Sales Track – DM2.0 Sales for Beginners
Understanding the basics to selling DirectMail2.0
Host: Morgan DiGiorgio
Marketing Track - How Commercial Printers can Grow their Leads and Sales
Why it is essential that you do regular, ongoing self-promotion (or run the risk of severe revenue swings)
Host: David Rosendahl
Marketing Track – What Have You Done For Me Lately?
The ability to bring new opportunities to print customers is what sets your business apart from the rest. Say NO to the status quo!
Host: Deborah Corn
Sales Track – A Partner Success with DM2.0
What is the best way to get your customers interested in DM2.0? Learn the secret to closing more sales and increase your profit margins 200% using DM2.0.
Host: Mark Hale
Lunch
Marketing Track – Hot or Not: DM2.0 Campaign Reviews
Highlighting different DM2.0 campaigns and breaking down what is successful and what to avoid
Host: Erica Switzer
Sales Track – Close More Sales Being Innately YOU
Closing a sale has everything to do with you, being innately you, during the sale process. But how do you be innately you, while selling? The answer to that question is the key to closing more!
Host: Erik Bayersdorfer
General Session - SMS Direct Sponsor Highlight: Informed Production
Need to Know! Production Mailers can improve efficiencies and profit by knowing in real-time how their operation is performing and whether they are meeting operational standards.
Host: David Stein
General Session - DM2.0 Sales Rep Panel: Partner Sales Rep Experiences
Host: Erica Switzer
Vendor Speed Dating
Captain Memo’s Pirate Dinner Cruise
Friday, November 15th
Breakfast - Dunes III
Day 2 Kickoff
Host: Brad Kugler
Keynote Session - How to bulletproof your Business
Vick went from $78 in the bank to a multimillion dollar business. In this session Vick focuses on the importance of thinking big and gives 4 specific lessons that helped him grow his business 355% and made it bulletproof.
Host: Vick Tipnes
Marketing Track - Direct Mail + Technology + Consumer Behavior = A Future to bet on
Increase engagement, generate new leads, track real-time results and stay top of mind with your customers.
Host: Christine Erna
Sales Track – DM2.0 for the Advanced Seller
Accelerating your DM2.0 Sales (must be a partner for 1 year to attend)
Host: Erica Switzer
Coffee/Refreshments
Sales Track – Technology Sales 101: Keeping it Stupid Simple
Breaking down the complicated technology so the layman can understand and WANT to buy
Host: Brad Kugler
Marketing Track – Social Media Ads: The Good, The Bad & The Ugly
An in-depth breakdown of the do’s and don’ts of social media marketing to ultimately get the best response rate
Host: Ferris Coates & Adam Steele
Lunch/DM2.0 Awards
General Session - Understanding Data In Your Business: The Basics of Mailing Lists & Data Appending
A complete overview of how to capitalize data appends for your mailing and social media lists.
Host: David Carroll
General Session - DM2.020: What's Next?
2020 Roadmap of the latest product launches, enhancements, etc.